Gamiccino Cafe
Team Project
Roles : Team Leader & Art Director
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As a Team Leader of 4 members, I have delegated the work to my team members according to their strengths and weaknesses and guided them to complete the tasks by the deadline.
As an Art Director, I have created the branding of the cafe, designed the cafe interior and illustrated the Bar Menu in the cafe. I am also the Co-Designer & Illustrator of the Game & Menu Design for the Interactive Tables in the Cafe. Lastly, I have illustrated and animated the UI/UX of the cafe website and designed the social media posts to promote our cafe.
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Contributions By Other Team Members : Trailer Edit & Animation, Cafe Render By Hire, Cafe Logo & Co Contributors to Game Design.
Gamiccino Cafe is an interactive cafe based on a vision of what the future of cafes would be. Gamiccino Cafe is create to tackle the issue of high levels of stress in Asia, especially in Singapore. Our cafe targets towards the young teens, young adults to adults.
Gamiccino Cafe is a place for potential customers to have a getaway from their hectic lifestyle. Our mission is to be "ALWAYS HIGH TECH, ALWAYS STRESS FREE & ALWAYS ENTERTAINED"
Branding
Other than the logo, my process in created in the brand started by thinking of what our cafe stands for and what are the elements that can represent it. Since we brand ourselves as a cafe from the future, I wanted to make use of lines and turn them into distinctive illustrative elements such as leaves and diamonds. I wanted to create a futuristic look to create to the "ALWAYS HIGH TECH" AND " ALWAYS ENTERTAINED" as stated in our mission.
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Secondly, the colours I had chosen were to also give a cool and relaxing feel as one of our mission phrase is "ALWAYS STRESS FREE".
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Lastly, the fonts used were Kiona & Muli, which are both sans serif fonts. These two fonts are chosen because I felt that they paired with the brand patterns very well. The thin lines used shows are consistent design element being used and makes the entire brand guide look a whole.
Interior Design
This is the Official Cafe Tour of Gamiccino Cafe. I developed a concept of our idea of a futuristic cafe. An interesting aspect of our cafe is that we change themes every 4 months. Our themes relates to our games in our interactive tables. Our cafe interior will always reflect the theme.
Interior Design Sketch
Currently Our Cafe Theme is called " NEW PROJECT ". The theme is Futuristic Sci Fi. What I wanted to design for the cafe was to create a post apocalyptic world in relation to the game storyline when our customers play the game on our tables.
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What I had in mind was to have an open spaced lobby for our customers to walk in and out freely without needing to open the door and feel like the entire interior is claustrophobic.
I wanted there to be more circular furniture as well as cool sleek blue lights to give off a futuristic underground lab look.
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Another aspect that I had wanted to highlight are the tables. Our Interactive Tables and sitting area are shaped like capsules. The capsules sitting was an idea I thought would look cool to have to mimic our game character when he was trapped in a capsule during the apocalypse. I wanted the customers to experience the same thing as the character when they are playing the game.
Menu Design
This is the menu design for the table interface and the bar area. There are 3 different menu designs "TUNDRA, MIDDLE EAST & FORBIDDEN FOREST". This 3 different menu designs are based of the landmarks in the game.
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I have illustrated the menu design to so that like the games at Gamiccino's Interactive Tables, the the illustrations are able to add a fun and whimsical elements when the customers are ordering.
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Menu Table Interface is in the shape of the semicircle.
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Website Design
Website Preview
Here is a little preview of the website that I had designed and animated for the cafe. The website is also designed according to the theme of the cafe during that time period. The design and the animation was done according to how I envision the official website will be if it was programmed. I wanted the viewers using the website to have fun and interactive experience.
Note: Official Cafe Trailer from Cafe Tour and Game Trailer are not able to be viewed from prototype. You are able to view the 2 trailers down below.
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Scan & View The Prototype OR
Trailers
Official Gamiccino Cafe Trailer
This is the official Gamiccino Trailer for the Cafe. This video was to help promote the launching of the cafe and we wanted to use the fun exciting animations to attract our customers and immerse them into our cafe spirit. I had contributed in the Cafe Interior Design and Animations Assets such as the illustrated Interactive Table.
Gamiccino Cafe Desert Game Trailer
Game Landscape DESERT is one of the games where our customers will play on our interactive tables. These are mini puzzle games where players will play and if they win, they can receive tokens which can be used to get discounts off their final bill or the merchandise they purchased. I had contributed by being the co - editor of the landscape design as well as designing the elements in the puzzle game such as the flowers, rocks etc.
Gamiccino Cafe Menu Trailer
This is the Menu Design from the Bar Menu to the Interactive Table Menu. The bar menu design which I have done was also translated to the interactive table design by another member. we have worked together on the planning of the interactive table menu design version and she has gamified the original design from the bar menu to make it fun and exciting for the customers when they want to order food.
A healthy stamp card is to help customers practice healthier eating choices and after collecting a number of stamp cards the customer can use it to get discounts off their bill or merchandise purchase.
Social Media Posts
This is a set of posts from the social media side that I have done for the Recycling feature for the cafe. The Recycling Feature above is to promote recycling in our cafe. When customers buy their food and beverages, the containers and bottles that come along with it can be recycled in the bins and from their they can receive some tokens which can be used to get some discounts off the merchandise they purchase.
