Lodge Cast Iron
Individual Project
Logo
Name Card
The Lodge Cast Iron project was from the 2020 Wordskills Competition that I had participated in. This project was to promote Lodge Cast Iron which is an established brand from America providing the best quality Cast Iron. In this project we had to deliver a Logo, Name Card & Interactive Brochure.
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When designing the Logo, one of the requirements was that we had to use 4 Pantone colours and produce a Bauhaus design. I had decided to come up with my take on the traditional Bauhaus colours and repackage it into something more modern which can capture attention from viewers.
Interactive Brochure
Using the Colours that I have chosen in the logo, it was required of us to use a Bauhaus Style in the collaterals. I wanted to design my take of Bauhaus. I made use of the elements and shapes to create a pattern design like you would see from a traditional bauhaus and along with the colours picked from the Logo, it was an inspired colour from Bauhaus. I wanted to create and eye catching design for the name card so that Lodge Cast Iron brand will always be prominent in the customer's eyes.
This Interactive Brochure is created to sell the products of Lodge Cast Iron, using the Bauhaus style that I had design from the name card, I used the shape as well as some elements like the Cast Iron graphic to make the layout more interesting.
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When designing this brochure, I had thought about using white space to create more breathing space for the viewers as they look through the video such as the 2 page. By using more graphics and have more white space I the brochure, I wanted the viewing experience to look less heavy as there were quite a bit of information the I needed to place in along with a Video given in the paper as an asset.
