Taste Of Singapore
Individual Project
Logo
The Taste Of Singapore Project was from the 2020 Wordskills Competition which I had participated in. Taste Of Singapore is to promote Singapore's local flavours from our diverse cuisines to tourists. In this project, I needed to come up with a Limited Edition sauce packaging design for tourists to bring back home.
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When I was designing this logo, I wanted to make use of the a chopping board as a emblem for the font that I had designed. I wanted to use a hand drawn font to reflect the authenticity of our local flavours & food.
Sachet Sticker label
In the next task, I needed to design a sticker label for the sauce sachets. I wanted t use the liquid design flowing from the top of the sachet to mimic how sauce flows/drips down. And the add some texture at the back, I did some icons of the leaves representing each sauce flavour "Curry Leaves, Parsley & Chilli Leaves". The design is a modern twists that I have take to reflect our old time favourites.
Packaging
In the final task, I have designed a packaging for the same sachets and made a packaging a side opening like a book . As the sauce sachets showed many bright colours, wanted a more neutural colour to balance everything out. I also tried out a new layout for the nutritional contents on the back of the box. In this packaging design, I felt that the hierarchy and typography had helped make entire design look more interesting and professional.
