Vertus Fragrance
Individual Project
Vertus Fragrance is a company that creates high end Fragrances for Fragrance enthusiasts as well as the wealthier. Vertus Fragrance prides themselves on developing the best formula for floral fragrances sold in Asia's market and they are just releasing a new fragrance product and the project was to create a fragrance packaging for it.
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Design Process
The floral illustrations reflects to the floral fragrances Vertus prides themselves in developing. Since this fragrance is the start of their line, I wanted the graphics to be bold and eye catching.
Graphic Print
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The Colour scheme choices mix of vibrant reds and yellows in the front of a blue and light pink background for a strong contrast so that it is eye catching for the customers.
Colour Palette
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Vertus Logo is a mix of a Serif Font and Sans Serif Font to match the high end brand that Vertus sells themselves as. The Logo is minimalistic design but still remaining elegant.
Brand Logo
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This dieline that I have designed was inspired from the iPhone packaging. I wanted a sleek minimalistic box that goes along with the graphic that shows the elegance and class of beauty lying in simplicity.
Packaging
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